Everyone has been in that situation before: rushing to go, being late, and futilely searching for something you can’t locate. Where is your favorite bracelet—the one you bought with your mother that makes you think of her? Your fortunate necklace is missing.
Introducing the Permanent Jewelry fad, which involves welding metal chains to your ankles, wrists, and other body parts. Crista and Sydnei Cookson, a mother-daughter team, and their business, Foreverwear, have brought the fashion to Quincy.
During Sydnei’s time at Florida Gulf Coast University, the two visit each other every six weeks and are quite close. We bought [permanent] jewelry after getting tattoos to feel connected, and that was what united us, said Crista. Then we received a few more. Every time I went to see her, we would be at the market, and the same thing would happen—let’s grab another one. We say, “We just need to do this,” after a year and a half of doing that.
In January 2024, Crista launched her company in Quincy, and a month later, Sydnei followed suit with pop-ups across Florida. Both women don’t intend to create a physical store because they work at other occupations. Rather, they sell to consumers at private gatherings like bachelorette parties and bridal showers as well as farmers markets.
Like getting a tattoo with someone, choosing the jewelry is a meaningful process that leaves a lasting impression. According to Crista, “our favorite thing is when generations come in and get jewelry together.” They will never forget the moment they took action.
It might be intimidating to commit to something that is ostensibly forever. Elderly patients frequently ask what would happen if they had surgery. Foreverwear is pleased to provide free rewelds if needed, and the jewelry is delicate enough to be easily removed with nail clippers. According to Crista, one day shouldn’t define the remainder of your year.
Welding is painless and safe. Before a tiny, electronic needle-shaped tungsten zaps the exposed metal link and fused it together, the customer’s skin is shielded by leather. Suddenly, the client has a brand-new, long-lasting bracelet.
Crista and Sydnei recently won a complimentary ticket to a Permanent Jewelry expo in San Antonio through an online giveaway. They had the opportunity to meet other jewelers, buy supplies, and attend classes. They have just arrived with fresh energy and abilities.
With their affordable costs and attentive customer service, Foreverwear aims to differentiate themselves. Foreverwear charges fixed prices, although many permanent jewelers charge per the inch of chain.
“I don’t want two girls to come in, one of them being a little bitty tiny girl and the other being a bigger girl, and one of them spending $50 and the other having to spend $75,” Crista explained, explaining why we didn’t want to do it by the inch. It’s a connecting event for me, and you don’t want it to be different. The sessions can become very intimate, she added. People have sobbed with me and said, “Oh, I’m getting this because my mom just passed away,” which is an automatic embrace.
After graduating, Sydnei wants to sustain herself as an entrepreneur, while Crista likes the side gig.
However, the time they get to spend together is ultimately the best aspect of the business.
We share [the business], despite the fact that she lives 1200 kilometers away. That will always be with us. We will always have these last year and a half of memories and time that I wouldn’t trade for anything, even if the company fails tomorrow.
Visit www.foreverwear1.com to find Foreverwear.
